Yahoo! Appoints Elisa Steele as Chief Marketing

Yahoo! Inc. announced that Elisa Steele has joined the company as
chief marketing officer, effective today. Steele is responsible for
Yahoo!'s brand, its global marketing strategy and its marketing
functions including brand marketing, audience marketing, corporate
communications, insights, policy and privacy, community affairs, and
related central teams. She reports to Yahoo! CEO Carol Bartz.

"The Yahoo! brand is one of our most valuable and strategic assets,
and Elisa is charged with unlocking its potential globally. Elisa has
an outstanding track record in leading global marketing, branding, and
communications teams, and we're excited to welcome her to Yahoo!'s
executive staff," said Bartz. "Yahoo!'s marketing strategy and teams
have become decentralized over time – hiring Elisa in the CMO role
will quickly mobilize our plan to integrate the function globally and
more effectively represent the Yahoo! brand."

Prior to joining Yahoo!, Steele was senior vice president of corporate
marketing at NetApp, where she led the company's global brand strategy
including global communications, corporate relations, and integrated
marketing functions. Her work at NetApp included strategically
repositioning the brand in the category and a major global relaunch.

Before NetApp, Steele led Sun's integrated marketing and merchandising
organization, where she was responsible for global go-to-market
initiatives, campaign execution, events, online marketing, and
installed base marketing. Steele also led several other marketing
functions at Sun. Her professional experience also includes management
positions at iPlanet eCommerce Solutions, JavaSoft, and AT&T.

"I'm excited to join the team and help unleash the incredible power of
the Yahoo! brand," said Steele. "I look forward to working closely
with Carol and the entire organization to help renew the company's
focus on its customers and to reassert the brand's relevance around
the world."

Steele holds a master of business administration degree from San
Francisco State University and a bachelor of business administration
degree from the University of New Hampshire.