ARM Outlines Vision for Next Generation

ARM , a company already synonymous with excellence in CPU design,
continues to show success in delivering highest performance ARM Mali
graphics processing unit (GPU) technology and today outlined its
vision for the next generation of graphics processing and mobile
gaming against the backdrop of the Game Developers Conference (GDC) in
San Francisco.

ARM's collaborative approach to graphics acceleration solutions,
combining the strength of the Mali complete graphics stack with the
reach of ARM's Partner ecosystem, has led to widespread adoption of
Mali technology by 27 licensees to date. The company continues to
build on its success, delivering a wide range of powerful, easily
configurable Mali graphics IP and working with leading silicon
Partners, device manufacturers and content providers in gaming and
graphics to bring a proliferation of Mali GPU-enabled mobile phones
and consumer devices to market, with immediately available
console-quality mobile gaming content, stunning user interfaces,
advanced navigation applications and Web browsing.

"Gaming strategy and visually compelling applications are becoming
increasingly important now that mobile handheld devices are so
prolific, and the time has come to create innovative new gaming
concepts," said Borgar Ljosland, director of advanced product
marketing for ARM's Media Processing Division. "Today's consumer
devices are based on yesterday's platforms, and there is a tremendous
opportunity for a revolution in the gaming market that hinges on the
collaborative efforts of IP providers, foundries and OEMs alike.
Thanks to the strength of Mali in the GPU space, we are well poised to
lead the charge to this next level and fully expect the vast majority
of tomorrow's consumer devices will be based on Mali technology."

The Mali GPU family scales from Mali-55, the world's smallest GPU, to
Mali-400 MP, the highest-performance embedded multicore GPU IP on the
market which supports complex gaming applications at up to 1080p
high-definition resolution. This diverse offering addresses the widest
range of performance points for all embedded graphics needs and
enables ARM to lead in conformance to numerous open standards.

"ARM brought its first Mali GPUs to market in 2006 and combined this
with an integrated graphics software stack, expanding its capabilities
and broadening its total solution offerings for licensees," said Dr.
Jon Peddie, president of Jon Peddie Research. "This has posed serious
competition to other GPU IP suppliers, and with ongoing product
investment and Partner collaboration, ARM is primed to lead the next
era of mobile gaming - an important task, considering that the
quality, complexity and variety of games available for the broadening
range of handheld devices is set to soar in the next couple of years."