AMD Announces "Let the Games Begin"

AMD today announced the availability of Let the Games Begin: A Toolkit 4 Making Social Issue Games, which helps nonprofit organizations to create social issue games on such topics as the environment, energy consumption, poverty and health. Produced by Games for Change with support from the AMD Foundation's AMD Changing the Game initiative, the toolkit includes examples of successful games with social content as well as in-depth presentations by key game-design experts. The toolkit is free of charge and available at

The mission of AMD Changing the Game is to take gaming beyond entertainment and inspire youth to learn critical education and life skills by equipping them to create digital games with social content. The program focuses on 13 to 18-year-olds and emphasizes enriching the educational experience of disadvantaged youth.

"AMD Changing the Game has created excellent opportunities for students to express their views on the world while learning important life skills through the experience of creating digital games," said Allyson Peerman, president of the AMD Foundation. "The Let The Games Begin toolkit is an important resource to inform and educate organizations that are interested in using games as a medium for communicating about important social issues."