top cell phone maker has started to pre-install it in new mid- and
higher-end phone models, a spokesman said on Tuesday.
Nokia's mobile gaming push has encountered major challenges over the
years, with consumers shunning its dedicated gaming phones, and with
its new online gaming service, opened last year, yet to move beyond a
niche audience.
Nokia has not unveiled user numbers for its gaming service, but the
spokesman said almost 1 million players have created personal profiles
on the N-Gage community pages.
In late-October Nokia said players had created 400,000 personal profiles.
Consumers initially had to download the service themselves, limiting
the take-up to dedicated gamers, but over the year it has started to
sell many new models with pre-installed gaming service.
Nokia aims eventually to sell all digital content through its new
online Ovi store but will keep a separate N-Gage gaming service, at
least for now, a Nokia executive told Reuters in an interview earlier
this month.
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